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A Dental firm providing exceptional care to Danville and surrounding area residents. Over the years, Dr. Coulter and her team have treated thousands of patients and created an environment that is welcoming, professional, and relaxing.
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With no branding or clear-cut direction, Gentle dental was looking forward to getting its services up online for the first time. with just the logo and staff photos, I was required to come up with an aesthetically pleasing design that attracted their target audience with a focus on inviting families *parents* to schedule more consultations.
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Designing a dental website was much more than I expected, everything from font to color and images plays a huge role in affecting potential client choice. Comprehensive market research was carried out and approved designs were tested. we found out soft and comforting colors like light-blue, rounded corners, and creatively making the buttons look like the shape of a tooth all influenced user's decisions. more clicks and calls have been recorded and gentle dental has had a surge in requests after implementing my new design.
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