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Leveraging the latest immersive technologies, Enhance offer clients the opportunity to harness the power of extended reality to create visually stunning customer experiences that boost active engagement and enhance customer journeys. Enhance has built a team of industry experts, developers, content creators, and visionaries to offer stakeholders an extended reality where customers can bring brands into their homes on demand, visualize large products and big-ticket items in their environments and make ever more informed purchasing decisions.
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Creating a unique shopping experience, Enhance focus on user experience as its core selling point. Having an engaging web experience and a way to show how Augmented-Reality can increase e-commerce conversions was the main challenge in building this project.
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Backed with user demographics and data, the team and I set to design an engaging website that put the user's needs first. A clever solution of having users try out the AR feature live on the website was considered. I used custom coding to achieve this and then develop the website with the best web development practice. This worked and we have been able to achieve a 33% increase in user sign-ups.
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